baroo was established in 2005 by Andrew Payne. Andrew had a successful history of bringing to the consumer luxury products for the nursery.

The results were impressive and baroo rapidly established itself within the world of baby products as a leading supplier of high quality bedroom linens and furnishings. In order to develop the range baroo could offer to the consumer Andrew took the decision to team up with Tippitoes, whose philosophy on quality and value was compatible with his own. 

Since mid 2009 baroo has been a shared passion, as reflected by the wonderful products now available, many of which are made in the UK and Europe.